Training in PR Management
8-19 March, 2010
The International Centre for Social Research and Policy Analysis (ICSRPA) based on the best Western educational resources, offers certified training course in PR Management.
We aim at modernizing the national standards of training programs through bringing the best Western knowledge resources. The centre has educated around 1000 individuals and 1900 employees from public, private and non-governmental organizations in Georgia, including foreign nationals from the USA, UK, Germany, Austria, Norway, Nepal, China.
Effective PR has a crucial importance for all types of organizations that create, develop, and implement policies and programs to influence public opinion or public response to an idea, a product, or an organization. This training will be very useful for promising employees of any organization including public, private, non-governmental and will help increase their analytical skills and advance knowledge in PR activities.
The course develops the skills required to research target audience, develop a PR plan, communicate with focus groups and evaluate results. Participants plan, develop, and implement PR strategies, learn new ideas, practice useful skills. They will be introduced with highly valuable licensed course materials including e-books, business games and simulations, tests, etc. Upon completion of the courses they will be provided with the certificates of attendance. Those demonstrating outstanding performance will be awarded Certificates of Achievement.
The training program will provide participants with in-depth knowledge of the following topics:
** PR planning
** PR models
** Situation analysis and target audience
** Image building
** Communication and media relations
** Negotiation and persuasion
** PR campaigns
** PR ethics code
** PR in marketing
** Promotion and advertising
** Developing an effective PR plan
Please register directly on our website: registration
Address: I-II Floor Ip. Khvichia St. Tbilisi
Tel: 450633, 309072.
Mobile: 858 51 33 77
Training format: Lectures, case studies, practical exercises, tests, simulations
Trainings time frame: 8-19 March, 2010
Duration: 18:30-21:30, 3 hours a day
Deadline: 6 March , 2010.
Cost: 380 GEL
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